Wednesday, January 10, 2024
12:00 - 1:00 PM ET


A key challenge in investor relations is how to clearly and effectively present information about your company's investment story. Whether it's an investor presentation, content on your IR website, or other material, it may well be overloading or confusing your audience.

The human eye is great at processing a lot of information in a hurry. For survival reasons, our visual systems have evolved to analyze information quickly and efficiently - no matter what we are viewing. Steven Franconeri, Professor of Psychology, Northwestern University's Kellogg School of Management, will reveal how to harness our brains' potential to communicate your company's investment appeal in the most compelling manner as well as how to more broadly convey important information to a range of audiences.

Learning Objectives:  At the end of this program, participants will be able to:

  • Tell your investment story clearly and concisely across a presentation deck.
  • Enhance and polish your existing investor presentations/materials.
  • Explore and implement more ways to present your data in a visual form.



Steven Franconeri
Professor of PsychologyNorthwestern University's Kellogg School of Management

Steven Franconeri is leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychology in the Weinberg College of Arts & Sciences at Northwestern, Director of the Northwestern Cognitive Science Program, as well as a Kellogg Professor of Management & Organizations by Courtesy. He is the director of the Visual Thinking Laboratory, where a team of researchers explore how leveraging the visual system - the largest single system in your brain - can help people think, remember, and communicate more efficiently.

His undergraduate training was in computer science and cognitive science at Rutgers University, followed by a Ph.D. in Experimental Psychology from Harvard University, and postdoctoral research at the University of British Columbia. His work on both Cognitive Science and Data Visualization has been funded by the National Science Foundation, as well as the Department of Education, and the Department of Defense. He has received a prestigious National Science Foundation CAREER award, given to researchers who combine excellent research with outstanding teaching, and he has received a Psychonomic Society Early Career award for his research on visual thinking.



 I can't make it

NIRI Virtual Chapter Members:  $0
Partner Program Chapter Members: $0
Virtual Chapter Sponsors: $0
Non-Virtual Chapter Members and Guests:  $35*

*Due to administrative and processing costs, this fee is non-refundable.

Lyndon Park

The NIRI Virtual Chapter is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

For more information regarding administrative policies such as program concerns, complaints or refund policies, please contact the Virtual Chapter Administrator at 864-384-3265 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it..

CPE Credit: 1 hour Program Level: Basic
Field of Study: Specialized Knowledge Advance Preparation: Computer Access and Webinar Link
Prerequisite: None Delivery Method: Group-Internet Based

Lyndon Park

Holders of the NIRI IRCĀ® credential can earn 1 professional development unit (PDU) per meeting/webinar.  IRC-credentialed speakers may also earn PDUs.  More information is available at


Domain 2: Corporate Messaging Development

Note: Domain numbers referenced above correspond to the 10 core competency domains that make up the IR Competency Framework outlined in NIRI's Investor Relations Body of Knowledge.

 The  Virtual Chapter appreciates the support of our Sponsors

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Sponsors  |

NIRI Philadelphia is proud to partner with the following organizations providing cutting-edge technology and services for the Investor Relations field. Learn how your organization can partner with NIRI Philly! 

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