Learn how to leverage the power of storytelling as Rebecca Gardy, VP of Investor Relations at Campbell Soup Company, conducts a fireside chat with renowned media coach, Bill McGowan.
As investor relation professionals, we know the importance of key message development. During this session, we will cover how to stay on message even through challenging Q&A sessions. You will also hear how the right language - both verbal and nonverbal - can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you and your message long after you've left the room.
Bill McGowan, Founder and CEO of Clarity Media Group, is a two-time Emmy Award-winning journalist who has produced and reported for ABC News 20/20; CBS News 48 Hours, Dow Jones Television and MSNBC. In front of the camera, he has anchored hundreds of hours of news and information programming and has conducted thousands of interviews with newsmakers, CEO's, celebrities, doctors, book authors, attorneys, and professional athletes. Bill now uses that experience to coach clients on how to exude more confidence and command on television and in front of an audience.
Those he has trained include Eli Manning, Sheryl Sandberg, Jack Welch, Mary J. Blige, Karlie Kloss, NFL Commissioner Roger Goodell and the CEOs of Facebook, Airbnb, Snapchat, Coach, Spotify, Calvin Klein, Lyft, Sesame Workshop, Whole Foods, etc. He gets clients ready by sharing his insights into the distinctive styles and tactics of different interviewers. Bill reveals to clients the questions most likely to be asked, and then helps them formulate the most compelling quotes, sound bites and storytelling to incorporate into their responses. Providing sound strategies for handling crisis situations is also a resource he has developed at Clarity Media Group. Bill is also an expert in public speaking and has prepared numerous clients for TED Talks, Matrix Awards acceptance speeches, major university commencement addresses and corporate shareholder meetings, transforming from proficient to polished their public speaking abilities. As part of his coaching, he helps clients find their authentic narrative and then teaches the necessary skills to enable them to deliver it with passion and persuasiveness. He is also the author of "Pitch Perfect: How to Say it Right the First Time, Every Time" published by Harper Collins in 2014.