Brand. Image. Reputation.

All qualitative concepts, but they can have a meaningful impact on your company’s valuation. In fact, in the U.K., this qualitative concept is an actual balance sheet asset.

One way to improve your intrinsic value is through the effective use of Broadcast Media. However, this is also a double-edged sword.

We've all seen it. The CEO of a public company appears on CNBC, Bloomberg, or Fox Business News and knocks it out of the park.&